If becoming a lifestyle blogger for the health and fitness niche is one of your goals for the year 2020, it is understood that you have a true passion for all things related to the theme.
Everyone knows by now that there are already millions of genuine health and fitness bloggers out there in every social media site there is. All of them competing with millions of real nutrition experts and fitness instructors as well.
Nonetheless, with the wealth of information you can share based on your own experience, combined with the latest results of scientific researches published online, you’ll manage to come up with your own creative content.
Still there are a few things you should consider when embarking on an endeavor to become a future health and fitness blogger.
Important Factors to Consider When Running a Health and Fitness Campaign
Understand that although many succeed in this particular niche, millions also fail. There are those that attract attention by focusing on search engine optimization (SEO) features that will make them visible in a social media platform. Yet simply landing at the top of search page results is not enough, because certain factors can affect your viability as a source of reliable and at the same time, engaging information.
Trust is An Important Aspect that Must Exist between You and Your Audience
Many health and fitness bloggers fail because they tend to have less focus on how to effectively convince their audience about their authenticity as a promoter of healthy living
Avoid clouding your creativity with aspirations of becoming an influencer. Keep in mind that your target audience is looking for real advice. Those that really work, which they usually get from people who are not into blogging as a product endorser; or aspiring to get noticed by brand advertisers.
Be Unique with What You Offer as Content
One way to find out how you can be unique is to find out what most successful bloggers are writing about. That way, you will make it a point to avoid becoming a copycat. Draw from your own experience as an Internet explorer, and then list down health and fitness questions or concerns that remain unanswered by the top bloggers.
Keep in mind that advice on how to stay healthy and fit are not generic, or will yield the same results for everyone. People, grow up in different home environments. They do not interact in the same workplaces or in similar social circles. Keep in mind that the Internet caters to audience comprised by groups of individuals shaped by different cultures and beliefs; or have physical differences because of race and origins.
Somehow, somewhere, there are health and fitness concerns matching your expertise, as well as your personal knowledge and experience.
Become a YouTube Vlogger as Well
Words are not enough to make advice and recommendations convincing. Create YouTube videos that can communicate your ideas with more clarity.
Moreover, video content can furnish the best proofs that your food recommendations and fitness tips work. Showing actual and unaltered “before and after” actions performing or applying a recommendation, can be best presented by way of videos. As a matter of fact, if you are thinking of debunking a fallacy or myth, you can document the entire debunking process through a series of videos you can link to your blogsite.
Initially, your video will find it hard to reach the top of the YouTube search results because you still have to achieve ranking based on certain metrics, such as “Watch Time,” “Views” and “Subscriber Number.” if you are looking for ways to give your search visibility a boost, consider the services offered by the professionals at the social media marketing world a.k.a. smm world.