Marketing Ideas Tailored for Fitness Professionals

Health and fitness trainers of today are so lucky for there are countless of marketing tools available at their disposal. They can easily make and share tutorial videos, partner with local businesses, write and sell e-books, attend community events and many more. Of course, we can’t disregard the fact that they can use social media channels to increase their reach and engagement. One of the options that can be done is to market on Instagram by partnering with to boost followers and engagement.

On the other hand, if you want to do things organically, then the methods below can be of help for sure.

Doing Live Videos

Among the popular and hottest tools that you can use today is Facebook Live. Not just the fact that it could be used as a cool way of connecting with your prospective and show your personality, the video alone is 135% organically effective compared to photos posted.

If you have never used it before, then now may be the perfect time to give it a shot. There’s nothing to fret about since the learning curve isn’t that steep. What’s more, it is so easy to create videos. You could optimize them for search too by mean of adding a descriptive title, tags and everything in between.

Once you are done filming the video, download it from Facebook and reupload them to your Instagram account or YouTube channel. You can even include them in your blog post.

By repurposing the content, it will let you make the most from it, particularly in the start when you have low or non-existent “live attendance”.

Create and Post Contents Regularly

Fitness and health professionals have valuable and specific skill sets that could be used outside of their training sessions or group classes. Marketing as well as content creation lets you put your knowledge in an easy absorbable format and be shared with the masses.

The good news is, there are many kinds of content that can be used by fitness experts to boost engagement. These contents include but not limited to blog posts, video creation and writing eBooks.