Communications and Social Marketing

Success Stories | Selected Projects

Constella Futures has more than two decades of experience of implementing award-winning social marketing and communications programs throughout the world. From the landmark Social Marketing for Change (SOMARC) program, to behavior change communications projects, and mass-media awareness campaigns, Constella Futures has extensive experience of applying marketing principles to "sell" ideas, attitudes, and behaviors, and stimulate commercial market growth for health products and services.

For more than 20 years, Constella Futures has systematically advanced sustainable social marketing programs, effectively integrating public and private sector resources to improve maternal and child health and reproductive health, and to prevent the spread of HIV, malaria, and other infectious diseases.

By creating incentives and developing an enabling environment in which the private sector can thrive, Constella Futures maximizes public and donor resources to contribute directly to the achievement of health, population, and development goals.

Some of Constella Futures' Communications and Social Marketing service offerings include:

• Health Promotion and Behavior Change Communications
• Market Segmentation
• Product Marketing and Distribution
• Public-Private Partnerships

Success Stories

• Uganda Afford - MoonBeads™ - A Natural Family Planning Device - Launched by AFFORD Project, Uganda

Selected Projects

• China Social Marketing of Condoms (HIV/AIDS Prevention and Care Project)
• Communication for Behavior Change: Expanding Access to Private Sector Health Products and Services Project in Afghanistan
• Improved Pakistani Reproductive Health and Family Planning Services: Key Social Marketing
• Innovations in Family Planning Services Project
• Niger Social Marketing of Condoms
• Nigeria: Insecticide-Treated Malaria Bed Net Project
• Uganda AFFORD
• Communications and Public Diplomacy Activity for Ecuador's Northern Border Program (TASC 2)