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Niger Social Marketing of Condoms

Condom usage is currently low in Niger, mainly due to limited availability, low awareness of sexual health risks and of the protection offered by condoms, and suspicion of the product, including fear that the condom will break or reduce pleasure.

To address these issues, the Social Marketing of Condoms Project aims to increase condom awareness, encourage usage, and improve HIV knowledge, in order to reduce the incidence of HIV and prevent unwanted pregnancies. The project is targeted at the general population of Niger, but places particular emphasis on the most vulnerable groups, such as sex workers, young people, transport workers, the military, and security forces. The intention is to make condoms more affordable and accessible to the Nigerien public by creating and promoting a new brand of condom, called Le Visa.

The Social Marketing of Condoms Project in Niger is funded by Kreditanstalt für Wiederaufbau (KfW). Constella Futures is implementing the program in conjunction with GFA Medica.
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This page last modified Mar 14, 2007.