Featured Projects

Improved Pakistani Reproductive Health and Family Planning Services: Key Social Marketing

Compared to other developing countries, Pakistan still has an unacceptably high rate of population growth.  The Government of Pakistan's (GOP) objective is to reduce annual population growth from 2.1 percent (2001) to 1.82 percent (2004) and 1.6 percent by 2012.  Since GOP resources are limited and donor support is finite, Constella Futures works to increase the private sector's involvement in the provision of quality family planning and reproductive health products and services to maximize the public and donor resource base and help reach those who need them the most.

Specifically, Constella Futures is growing the overall contraceptive market, fostering collaboration and healthy competition. Constella Futures also provides sales, marketing, distribution and other technical support to local organizations, building their capacity to create demand for and increase acceptance of contraceptives.  Quality control is one specific area on which Constella Futures focuses – ensuring that locally manufactured and imported products meet or exceed international standards.  These commodities are not subsidized; rather they are targeted toward those who can afford them freeing up government resources to target the poorest of the poor.

One of the great successes of the Constella Futures approach is illustrated through work with Zafa Pharmaceutical Laboratories, a company based in Pakistan.  Under Constella Futures guidance, Zafa entered the market as a hormonal contraceptive manufacturer and developed a quality assurance plan. In addition, Constella Futures has also worked to ensure that the two social marketing organizations in Pakistan – Key Social Marketing and Greenstar/PSI – are now working together, supporting each other's appropriate brands of products, conducting joint training, driving policy and advocacy issues, and sharing credit for the results. 

USAID awarded the project to Constella Futures in collaboration with JHPIEGO.